THE SMARTEST WAY TO GENERATE CONTENT FOR YOUR PRODUCT LABELS
Conventional and AI-driven content that meets regulations and earns consumer trust—only with SmartLabel Builder
The SmartLabel Builder division of Product Content Builders, Inc. (PCBI) is dedicated to providing the right content to the right audience knowing that both the information and the consumers of that information are ever-changing. The platform has the ultimate in flexibility built in from the core. PCBI markets our solution under the name SmartLabelBuilder.com which is described below:
01. PURPOSE-BUILT FROM THE GROUND UP
We know you have plenty to do with running your business and keeping your products moving, and then here comes more regulations and requirements!
The FDA is making a major push towards making sure products are safe and can be tracked in case of any issue that might cause a health concern. Consumers today are also demanding more information about products and the companies that make them. Thus SmartLabel Builder was developed to meet both these demands, with the flexibility to change as the demands change as well.
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02. FLEXIBLE OUTPUT FORMATS
Getting the proper information onto consumer facing retail packaging has always been a challenge. From the lack of real estate available on the label or packaging to the amount of information being required this seems to be a never-ending challenge.
SmartLabel Builder is designed to allow the content to be available in both human and machine readable formats to meet consumers and regulators requirements. The GS1 Sunrise 2027 initiative is promoting the use of a QR code to hold the respective data and most major Point of Sale applications are ready or being made ready to read them. However this solution provides the same data whether it is a QR code, barcode, RFID tag or thru the use of optical recognition applications, and it is prepared for whatever comes next!!
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03. SMART DATA COLLECTION
Conventional databases have been the traditional source of data for product facts and other information, however, with the advent of AI we have seen an explosion of data coming from a variety of sources to enhance the facts and figures.
The ability to use AI to learn about ingredients, or the affect of allergens or more about the country where the ingredients were harvested has changed the game! Now much more relevant information can be delivered to the consumer who is looking for accurate trustworthy facts about the products they may consume. SmartLabel Builder gleans information from both to make a content rich experience for the consumer as well as having the factual data for the agencies that need it.
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04. PROVEN, STABLE TECHNOLOGY
Technology is also constantly evolving and new innovations are happening literally daily. Thus it is critical that SmartLabel Builder be utilizing the most current technology platforms and housing data in the most robust and protected cloud hosting facilities.
That is why we continue to monitor the technology stack and test the application to insure the best possible usage of the technology and platforms available today!
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05. FAST AND COST-EFFECTIVE DELIVERY
Between the conventional database sources and new Generative AI techniques have made things faster and extremely robust. And with the usage of those tools, creating the content needed for product packaging labels can be done much more efficiently than ever before.
Major companies have spent literally millions of dollars to develop their packaging labels, only to find out the requirements have changed. SmartLabel Builder is the answer due to the built-in flexibility to adapt to new yet-unknown requirements in the most cost-effective manner.
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